If done well, marketing can be a celebration of the work that you do, enabling you to attract more volunteers, more funding, more opportunities and to sell more of what you produce. In this session we’ll look at the steps you need to take to find your ideal customer, sell your product or service, and turn your customers into avid promoters of what you do.
You will learn:
Why being a niche is important.
How to find your customers.
The customer value journey.
Marketing and promoting without needing a ‘hard sell’.
Alex Nicoletti is a designer, bid writer and social entrepreneur with 18 years’ experience in the third sector. She works with organisations and individuals with an environmental and/ or a social mission and helps them to increase their income and do more of their amazing work. She does this through creating easy to implement strategies, writing funding bids and developing digital products.
This Free Masterclass is for Permaculture Association Members who have signed up for the free projects Upgrade only.
Our 12 month programme of project masterclasses has been kindly sponsored by Zurich Charities Insurance. Project members can find the joining links for our full programme of masterclasses in their membership area of our website. You will also be sent a regular newsletter with joining links for each masterclass.