Permaculture Ambassadors

Imagine hives of activity across Britain where people are sharing permaculture design and practical solutions. Leading to connected, thriving communities.

Taking part in the Permaculture Ambassador programme is a great way of developing and practising all kinds of skills and gaining confidence in using them.

Sign up to Ambassador email alerts to hear about how you can be involved in the Ambassador network. We will also share relevant opportunities and events to attend. Read on for more.

Support for local gatherings

A man and a woman talking on a lawn, in front of polytunnels, besides a trailer with firewood on itWe are supporting Permaculture Association members to hold local events.

Events should meet the following aims:

  • People meet and network
  • People share knowledge and good practice of practical solutions and permaculture thinking/design
  • More people are engaged with the Permaculture Association and are working towards local ‘hives’ of Ambassadors, who support and train one another
  • Ambassadors share powerful stories about: your own work and projects, about your gathering, and your work towards creating a hive
  • Moving towards ambassadors in hives being equipped with all the skills they need, they will deliver clear, strong messages and convince people to change their lifestyles at popular festivals, school fairs and community group meetings, writing for their local newspapers, speaking on local radio, and creating a buzz online.

Find out full details and how to apply.

3 elements of the Permaculture Ambassadors project

Permaculture Ambassadors programme of support - what is happening?

Lots of people are passionate about permaculture and would like to get involved with promoting it, but there is not enough accessible training, support and guidance for them to do so.

At the same time, many people want to make their lifestyles more environmentally sustainable, reduce their climate footprint, and find alternatives to consumerist culture. Though lack time, money, understanding or ‘push’ to make these changes.

And there are a numerous local groups campaigning for positive change in their communities, but often without the necessary skills and numbers to be really effective.

See below for a description of the new phase of the project. This presentation may also be helpful is seeing and sharing what is planned.


Realising the potential of the Ambassador network

The project divides into 3 elements:

  • training for Ambassadors
  • support for local groups
  • a far-reaching publicity campaign

all whilst building a self-supporting Permaculture Ambassadors network.


Training for Ambassadors

There will be an organised programme of training, support and practical action. Key elements are:

  • A training plan for every Ambassador, based on self-identified needs, and the development of free training resources with Open Badges accreditation.

  • A group of 20 young Ambassadors (18-30 years old) receiving a more structured programme of training in campaigning, organising, publicity and leadership.


A range of key Ambassador skills has been identified, within the areas of:

  • Media - e.g. social media, working with local news media, photography, creating and distributing publicity, graphic design.

  • Group - e.g. designing and delivering taught sessions, facilitation skills, decision making tools & processes, group dynamics.

  • Personal - e.g. personal effectiveness & organisation tools, identifying support networks, sustaining action and recognising/avoiding burnout.

  • Project - e.g. project planning and management, fundraising, legal & financial considerations & structures, recruiting and managing volunteers.

Training will likely be mostly online, in the form of static web materials, online video, or live webinars. This will be supported by occasional face to face training opportunities, as part of existing Permaculture Association events and at new regional Ambassador gatherings, from 2017.


Support for local groups

Many Permaculture Ambassadors are already involved in local environmental groups, ranging from Transition Towns and Sustrans to specific local campaigns and groups.

Being part of a group is really impactful and they serve critical support and networking functions.

A range of skills training will be available to Ambassadors and to the other local group members, designed to increase the membership, effectiveness and outreach of the group.

Topics may include recruitment of new members, public speaking, use of local media, financial management, lobbying, and running effective meetings.


A far-reaching publicity campaign

The Ambassador community has a huge range of skills that could provide much better shared resources.

Ambassadors will develop talks, web pages, demonstrations, blogs, workshops, day courses and articles for local media. The emphasis in all these should be on fun, simplicity, and low cost.

All resources will carry the campaign brand. Ambassadors will be trained to deliver the activities as part of the programme.


Building a self-supporting Ambassador network

Ambassadors make changes by telling people about permaculture and working with people around them

A key goal of this phase of development is creating an Ambassador network that requires minimal financial support beyond the funded project period of two years.

To do this, attention will be paid throughout to creating local ‘hives’ of Ambassadors who can support and train one another. Depending on the geographical clustering of the Ambassadors, these hives could be regional or very local.

Part of the Ambassador role will be to recruit more Ambassadors locally, going well beyond the total ~200 that are directly supported by this project.

After 2018, the Association will give limited support through web resources and key campaigning messages, but will rely on these self-organising hives for all practical delivery and support.


How can I be involved?

Right now we are looking for people to start activity groups. What's your area of experience, interest, and/or passion? We want to gather people around topics. There are some key areas that have already been identified, and you can propose others too.

Pledge to join the group, reach a critical mass, set a time to meet, start pooling resources.

Sign up to Ambassador email alerts to hear about the next stages for the Ambassador network. We will also share relevant opportunities and events to attend.