Jemma Findley

Jemma Findley
Taking new Diploma apprentices?
About me
ILM Award in Effective Coaching


I am a coach, manager, facilitator and leader. 

My role at the permaculture association is to improve access to and the quality of permaculture education and to work on behalf of our members to grow, animate and cohere the permaculture education network. 

I do this by facilitating certification and maintaining its standards, being creative and building strong partnerships and by growing the educators' membership for our community of change-makers. 

The educators membership provides support to the network, shares teaching resources and improves the quality of education. 

Educator experience

Train the Teacher (ToT) 5 day residential training (Designed Visions) 

ILM Effective Coaching (Leeds Becket Uni)

Educator skills
I manage, co-created and improve the permaculture association's online courses and platform. I also work on the reach of permaculture education including identifying and providing continuous professional development for our awesome educators, consultants and designers in the UK and worldwide. I support our growing network of UK based and international permaculture teachers, cohering and supporting the network to professionalise and mainstream nature based thinking and design. 
I lead on our justice, equity, diversity, accessibility and inclusion work both through our charitable work and through online learning courses. I support, design and deliver on key educational projects and support learners on all stages of their journey, from those studying introductory level permaculture right through to our teacher trainers and and senior consultants. 
I have completed the Train the Teacher (ToT) residential training with Designed Visions and am currently qualifying as an organisational coach, to help me better understand the challenges faced by our learning network and support new learning pathways and career development.

My psychology degree provided research and training in educational psychology as well as other key areas (communication, research, occupational psychology, stress management, diversity and empowerment) very relevant to the work I lead on at the permaculture association. With educational psychology as the seed to my future learning, I undertook several years of teaching & supporting those with complex needs. This provided me with a solid base for teaching for various learning styles and communicating with people from various backgrounds and cultural groups. After University I worked for many years assisting the teaching of City and Guild Skills for Life to adults with additional needs including learning disabilities and mental health conditions. I completed a NVQ diploma and BSL level 2 and supported staff members through their NVQ pathways. I completed a 2 year management training (change management, communication, behaviour change). 

As a manager and fundraiser I successfully worked on the European LEADER One School One Planet project in Llanfyllin, where I funded £68,000 for a pilot study getting permaculture into a high school in North Wales. I also supported and part wrote the funding application to develop a permaculture academy in Uganda with Sector39. I use this valuable experience to support my work in permaculture and to strengthen the education network further.
Educator qualifications

In 2023 I qualified as an Effective Coach from ILM, through Leeds Beckett University Leadership Scheme 'We Can'. 

Permaculture Teacher Training

Permaculture Diploma (Ongoing)

RHS Level 2 Horticulture (Ness Botanic Gardens - ongoing) 

Psychological First Aid - John Hopkins University via FutureLearn 

Soil - University of Lancaster via FutureLearn 

Our Hungry Planet - Food Security - University of Reading Via FutureLearn

Permaculture Design Course (2015 -Sector39)

Nutrition Diploma  - Shaw Academy 

AATL 1 year intensive Management Course - City Care Partnership

Change Management 

Talking About Communication 

QCF (NVQ) Level 3 Learning Disabilities Pathway 

British Sign Language Level 1&2 

Bsc (hons) Psychology Degree - Leeds Becket University :

  • Educational Psychology; The scientific study of human learning, from both cognitive and behavioural perspectives providing an understanding of individual differences in intelligence, cognitive development, affect, motivation, self regulation and self concept, as well as their role in learning. 
  • Developmental psychology; A wide range of theoretical areas, such as biological, social, emotional and cogitive processes.
  • Occupational Psychology; Management and behaviour in the workplace
  • Behavioural Psychology; Change management, stress responces & communication skills
  • Counselling psychology; Active listening and understanding effective communication 
  • Qualitative and quantitative research skills ; Research skills, analysis and project writeup -12,000 word dissertation.