What we're here for: Objectives, Outcomes and Areas of Focus

Charitable objects, from the Memorandum and Articles of Association:

These are the 'high level'objectives set out in our governing documents. They define why we exist as a charity.

• to advance the education of the public in the theory and practice of permaculture, the conservation of the environment, and related subjects.
• to carry out research into permaculture and related subjects and to publish and disseminate the results of such research with or without charge.

In the furtherance of these objects:

• to research and to collect, coordinate and disseminate information about permaculture;
• to produce, publish and develop, or cause to be produced, published and developed, information on permaculture, whether in printed, electronic, or other forms such as films and broadcasts, and whether gratuitous or for sale.
• to promote, manage or arrange courses, hands-on training, lectures, seminars, conferences, demonstrations, exhibitions, and other means and resources so as to provide and facilitate the education of the public in the theory and practice of permaculture;

Strategic outcomes, from the Association's Board Policy Manual:

The outcomes describe the difference we want to see in the world as a result of our work. They help us to stay focussed on the right tasks.

• Individuals and groups have better access to advice, support, information and training about the theory and practice of permaculture and related subjects
• Individuals, projects and partners are better able to share resources and practical solutions, and collaborate on projects.
• Civil society, specific sectors and professions understand the value of the permaculture design approach in relation to their activities

Key areas of focus, from the business plan and strategic planning work:

Over the years, the Association has developed five key areas of focus, which have grown out of members' interests and activities:

1. Education & training – courses, curriculum, accreditation and teacher development. Linking practitioners working on schools projects, adult education and skills development projects.
2. Research - testing the theory and documenting project results. A new working group is pushing this work further and developing a new research strategy. The LAND project will help to document how permaculture is being used across England.
3. Projects network - local implementation and bioregional development. The LAND project is also a key project here, and will provide new opportunities to share skills, connect locally and develop regional networks.
4. Livelihoods & commercial services - using permaculture design skills to make money ethically and sustainably.
5. International exchange & support - sharing knowledge, skills and supporting new initiatives. A particular focus on supporting projects in Africa. Attendance at European and International Convergences and conferences. Maintaining a comprehensive international contacts database.